A system and method for printing an image on a medium whose dimensions are determined based on the size of the image are disclosed herein. A system includes a processor and a printing software system including an—Active Printing System (“APS”) configured to execute on the processor. The APS receives from an application program invoking the APS a size of an image to be printed and returns to the application program a set of dimensions within which the image is to be printed on a selected print media. The set of dimensions is determined based, at least in part, on the size of the image.