There is described an image processing apparatus, which makes it possible not only to eliminate the deterioration of the perceptibility, but also to determine the pages being suitable for applying the predetermined image processing. The control section determines specific pages, being suitable for applying a predetermined image processing, based on the attributes detected by the detecting section, so as to apply the predetermined image processing to the specific pages. On the other hand, the control section applies image processing, including a variable power processing, to both the partial image area and the partial character area by employing different magnification factors, so as to generate a size-changed partial image area and a size-changed partial character area, and to arrange both of them into a predetermined imaginary area being smaller than an area of the original image, so as to accommodate them within the predetermined imaginary area.