A system for and method of storing sneak peeks of upcoming viewing content is presented. The system and method provides that the sneak peek clips may be recorded and stored onto a subscriber's digital video recorder (DVR) in response to a determination of the viewing preferences of the subscriber. The sneak peek clips may also be recorded and stored onto the subscriber's DVR in response to a user selection of content. The user may select content by browsing through a graphical user interface and indicating selections. The user may also select content when viewing a program by selecting an advertisement for an upcoming movie or series that the subscriber may be interested in viewing. The clips may be recorded and stored on the subscriber's DVR, and then later retrieved and viewed by using an interface to navigate and select the stored sneak peek clips. After viewing the sneak peek clips, the user may be provided with the option of viewing the content in full.