A method for use in providing content to a user includes providing a first item of content to the user, calculating a first remaining amount of time between an end of the first item of content and an end of a fixed period of time, selecting a second item of content based on information relating to the user and with a length of the second item of content being equal to or less than the first remaining amount of time, and providing the second item of content to the user. A storage medium stores a computer program for causing a processor based system to execute these steps, and a system for use in providing content includes a processing system configured to execute these steps.