An information processing apparatus is disclosed. The apparatus may include a memory storing a program. The apparatus may also include a processor configured to execute the program to cause the apparatus to perform a method. The method may include creating a function relating feature quantities of first contents to known values of the first contents. The method may also include calculating, using the created function, expected values of second contents based on feature quantities of the second contents. In addition, the method may include controlling display of a presentation of the second contents in relation to a search axis, the second contents being positioned along a direction of the search axis based on the calculated expected values.