Music contents assigned to play lists are reproduced so as to correspond to user's preference. A music content database 7 has stored a plurality of music contents. A CPU 3 creates genre ranks such that music contents that have been more frequently, for example, reproduced are more highly ranked. In addition, the CPU 3 creates play lists corresponding, for example, to tempos and stores the created play lists in a play list database 8. The CPU 3 selects a play list corresponding to a moving tempo obtained from a tempo detection section 9 and selects music content categorized as a highly ranked genre in the genre ranks from those corresponding to the selected play list. The selected music content is supplied to a decoder and amplifier section 12 and then reproduced from a head phone 14.