Systems and methods of tracking and rewarding users of search engines, content networks, communication networks, other networks and/or combinations of networks are described. In many embodiments, users create accounts and control when and the type of information that is tracked. The tracked information can be used to provide rewards, customize offers and rewards and to improve services provided to the user. One embodiment includes receiving secure identification information from the user, retrieving user account information using the secure identification information, receiving a search query from the user, crediting the user account with a reward that is directly related to providing the search query, and returning search results.