A process to manage data between one or more MDIO manageable devices situated on the same bus utilizing the MDIO protocol. The data management efficiency can be increased through the use of an MDIO protocol that includes a page-write mode. The MDIO protocol including the page-write mode can reduce the overhead for a write operation by omitting various portions of the MDIO communication frame format, including the preamble, start-of-frame, operational code, port address, device address, and turn-around fields that generally precede data to be written. The MDIO protocol including the page-write mode may include a next-data code to initiate the page-write mode.