A reusable gift wrap and a method of wrapping a gift comprising a sheet of material and a fastener. The sheet has a plurality of corners. The fastener comprises a body fabricated from a resilient material and is attached near one of the corners. A plurality of coterminous radially extending slits are formed in a face of the body and define the edges of a plurality of pivotable flaps and an opening for receiving the other corners of the sheet. The flaps comprises a living hinge which permit each of the flaps to pivot. The flaps increase in thickness from the living hinge to the edge of the flap. The three flaps simulate the appearance of a cuboidal gift box.