An object of the present invention is to provide a toner having high dispersibility of an azo pigment in a binder resin and a good color tone, having suppressed image fogging and high transfer efficiency, and providing a stable image for a long time. The toner including toner base particles, each of which includes: at least a binder resin, a compound in which a specific bisazo skeleton unit bonds to a specific polymer resin unit, and an azo pigment as a colorant.