There is provided a parking assist apparatus capable of allowing an automatic steering control to be started smoothly, without requiring any special operation after confirmation of a parking target location. The parking assist apparatus includes a parking target position setting section for setting a parking target position, a guiding path calculating section for calculating a guiding path to the parking target position, a reporting information outputting section for reporting to the driver upon successful establishment of a guiding path that an automatic steering is now possible, a non-holding state determining section for determining whether there is established a non-holding state of the driver not holding a steering device, and a guiding start determining section configured to allow guiding by the automatic steering to be started, provided the guiding path has been established AND the non-holding state has been realized.