A display apparatus includes a liquid crystal panel; a light guide plate disposed at a rear side of the liquid crystal panel; at least one LED module disposed in at least one side of the light guide plate and including a plurality of LEDs; a driver which drives the plurality of LEDs; an image analyzer which analyzes an input image; and a switch unit which turns off at least one LED among the plurality of LEDs while a remainder of the plurality of LEDs are being driven by the driver, according to a result of the analyzing the input image, wherein the at least one LED is disposed closer to a corner of the liquid crystal panel than the remainder of the plurality of LEDs.