A reflection-type display apparatus includes: scan electrodes and signal electrodes that are provided in matrix form; a setting circuit configured to set at least one of scan electrodes as one of a reset line, a writing line and a non select line, the reset line and the writing line being in a selected state, the non select line being in an unselected state; a supply circuit configured to supply image data to at least one of signal electrodes while shifting the reset line, the non select line or the writing line; an extraction circuit configured to extract a writing line corresponding to a pixel which is not changed to a certain display state based on the image data; and a control circuit to set a first scan speed to the extracted writing line, the first scan speed being different from a second scan speed set to an un-extracted writing line.