A system and method for inserting an advertisement for a document to be faxed. In this embodiment, a processor may be configured to determine a category associated with content in a document being faxed. The processor may select at least one advertisement that is related to the associated category. A determination may be made for a location within the document being communicated for one or more advertisements to be positioned. The processor may be further configured to place one or more selected advertisement into the determined location in the document being communicated.