A preprinted holographic label or printed material for use in labeling squeezable tubes or containers as well as compact discs, computer software, cosmetics, and the like is provided. The holographic structure provides for selectively reverse-printing a reflective coating directly onto a micro-embossed holographic film or coating which is affixed to a clear thin-film and contains the micro-embossed structure. Non-reflective coatings and support structures are also provided for protecting both the graphics and embossed holographic image from contamination.