Systems and methods for providing trigger based dynamic changes to a packet flow in a communication network are described. The trigger based dynamic changes can include upgrading and downgrading quality of service (QoS), processing the packet flow, and providing services to the packet flow. These changes can be provided by inspecting packets at a gateway for trigger conditions and setting up a proxy instance for the packet flows. The proxy can coordinate QoS changes and management of packet flows. The triggers can be based on the destination of the packet, for example, the uniform resource locator (URL) and/or by the services (e.g., email, video, messaging) that the subscriber is accessing. The triggers can also be based on the identity of the user or agreements a provider might have with an operator of network equipment for users accessing the provider's website.