A method of prioritizing feed items based on rules is provided. User input establishes one or more rules to prioritize a feed item, wherein at least one of the one or more rules incorporates the input data. Such user input may include user-created data or feed metrics. The one or more rules may be weighted. Additional user input configures one or more message cues. A plurality of feed items are prioritized based on the one or more rules. The plurality of feed items are associated with a plurality of feeds, wherein each feed is associated with an object stored in a database system. The plurality of feed items are then displayed in combination with the one or more message cues to a plurality of users of the database system.