A conversation server having one or more processors and memory receives a first request from a first client for a conversation associated with a first webpage while there is no conversation associated with the first webpage. In response to the first request, the conversation server generates a first conversation that is associated with the first webpage and sends information to the first client enabling the first conversation to be displayed as an element embedded in the first webpage. After the first conversation has been generated, the conversation server receives, from a second client, a second request for a conversation associated with the first webpage. In response to the second request, the conversation server sends information to the second client enabling the first conversation to be displayed as an element embedded in the first webpage.