A technique is provided for delivering an alert to a user. The technique includes identifying which single device of a user's multiple devices should receive the alert. A server is configured to collect device statistics about the user's devices and determine which device should receive the alert. Example device statistics include locations of the devices, last use time of the devices, statistics received from other applications that the user is accessing (e.g., email, search engine, applications, mobile apps, etc.), statistics from other users in the same location as the user, statistics from cameras, motion detectors, or proximity sensors associated with the devices, history/pattern of the user consuming previous alerts, what type of message is associated with the alert (e.g., email, SMS, picture, video, etc.), and/or whether a particular device is ON/OFF or locked/unavailable, among others.