A measuring tape of the type including a housing enclosing a coil of a resilient rule tape uncoilable to a substantially straight orientation. The housing has first and second sidewalls joined by surrounding walls extending substantially parallel to the coil axis and defining a rule-egress-ingress opening with a rule-tape free end extending therefrom. The inventive measuring tape includes a spool holding the coil of the rule tape wound thereabout and secured to a spool-supporting wall portion of the housing such that the coiled rule-tape coil is entirely removable from the housing. The rule tape has first and second sides and extends for a length which includes a break region spaced from a free end of the uncoiled rule tape. The break region includes a plurality of discrete elongate depressions spaced from one another lengthwise along the rule-tape length.