A vehicular hydraulic-pressure-generation device wherein a first bush compressively deforms due to pressure from a simulator piston that moves when hydraulic pressure produced when a brake pedal is depressed is transmitted into a cylinder part. Said vehicular hydraulic-pressure-generation device thus creates artificial reaction-force characteristics with respect to the position of the brake pedal. The aforementioned first bush has a third elastic modulus, which is smaller than a second elastic modulus, and is provided in parallel with a first return spring. The compressive deformation of the first bush occurs over a second region that overlaps a first region in which compressive deformation of the return spring primarily occurs. This makes the brake pedal move more smoothly, reducing the feeling of incongruity resulting from a V-shaped singularity in the reaction-force characteristics with respect to brake pedal position.