A gaming system and method disclosed herein enable players to earn promotional awards at gaming machines without sacrificing or surrendering player tracking points. The gaming system and method also provide value to players without the casino absorbing the cost of such value. The gaming system and method disclosed herein creates a new type of currency redeemable for a good or service (or a discount on a good or service) associated with a point-of-sale independent of the casino. In one form, the player tracking currency does not cost the casino or the player anything.