An apparatus for producing a scent, constituted of: a directional air mover arranged to produce an air flow exhibiting an angular velocity in relation to a central linear axis of the air flow; a plurality of electronically controlled scent producing elements arranged about the produced air flow, each of the plurality of electronically controlled scent producing elements distal of the directional air mover such that scent from any of the plurality of electronically controlled scent producing elements are not deposited on any surface of the directional air mover; and a control unit in communication with each of the directional air mover and the plurality of electronically controlled scent producing elements. Preferably, the plurality of electronically controlled scent producing elements is arranged radially about the central linear axis of the air flow.