Provided is a display apparatus having: a voltage application control section to apply a voltage onto electrochemical display elements of an ED type for each frame period; a frame control section 84 to control the number of frequencies at which the period of the frame has elapsed after the start of the erasure or writing of an image by the voltage application unit with a frame number; an assigning section 82 to assign starting frame numbers at which the individual electrochemical display elements start the erasure or writing before the erasure or writing is performed; and a voltage application control unit 83 to control the voltage application unit so that the voltages may be applied to the individual electrochemical display elements on the basis of the stating frame numbers and the frame number.