An imaging apparatus includes an imaging unit configured to acquire image data, a positioning unit configured to perform positioning processing for acquiring positional information, a first control unit configured to control the positioning unit to perform the positioning processing at a first time interval, and to control an association unit to associate the positional information with the image data, and a second control unit configured to control the positioning unit to perform the positioning processing at a second time interval, and to control a generation unit to generate the log data based on the positional information, wherein the second control unit changes a time interval based on the acquisition status of the positional information.