According to one embodiment, a packet distribution apparatus distributes packets each containing a digital content via a communication network. The packet distribution apparatus includes a generator, a packet transmitter, a detector and a swapper. The generator generates the packets for each session with a bit rate corresponding to a content to be distributed. The packet transmitter transmits the generated packets to the communication network. The detector detects a collision of transmission timings of the packets in the sessions. The swapper exchanges, upon detecting a collision of the transmission timings, a transmission order of packets associated with the collision of the transmission timings based on the bit rates.