A fixing device includes a fixing member including a heat generating layer that generates heat by induction, the fixing member fixing images onto plural recording media that are successively supplied thereto with heat generated from the heat generating layer; a pressure member that contacts the fixing member and forms a nip between the pressure member and the fixing member, the nip allowing the recording media to pass therethrough; an induction heating unit that inductively heats the heat generating layer of the fixing member; and a controller that controls a manner in which the induction heating unit heats the heat generating layer when the plural recording media successively pass through the nip in accordance with a total of times during which the recording media are not present in the nip, the total of times being measured from when the recording media started passing through the nip.