An industrial vehicle having a vehicle body includes a battery, an electric motor, an electrolyte level sensor, a vehicle operating with lowered electrolyte level, a vehicle operating time calculator, a data-storing device storing data of the vehicle operating time, an electric motor limiting condition and a motor controller. The electric motor is driven to generate torque. The electrolyte level sensor detects whether or not electrolyte level of the battery is lower than a predetermined level. The vehicle operating time is a time elapsing while the electrolyte level is lower than the predetermined level. The vehicle operating time calculator counts the vehicle operating time in accordance with the detection of the electrolyte level. The electric motor limiting condition limits operation of the electric motor gradually in accordance with the vehicle operating time. The motor controller controls operation of the electric motor based on the electric motor limiting condition.