A vehicular drive control apparatus provided with pulse-driving and gliding means for setting upper limit Vhi and lower limit Vlo of running speed V of a vehicle according to an upper and lower vehicle speed limit maps, and on the basis of target running speed Vt which is the running speed V at a time when control initiating conditions have been satisfied, and running the vehicle in P & G running mode by alternately repeating pulse-driving run (accelerating run) and gliding run (decelerating run) of the vehicle at the running speed V varying between the set upper and lower limits Vhi and Vlo, the control initiating conditions including a condition that the vehicle is in a steady running state.