Disclosed are various implementations of systems, methods, and computer programs that facilitate associating a sentiment with a user-defined topic. In an implementation, a system comprises a computing device in communication with a client device. The computing device includes a memory operable to store one or more modules. The computing device also includes a processor coupled to the memory to retrieve a user-defined topic and a sentiment selection, associate the sentiment with the user-defined topic, and cause generation of graphics at the client device. The graphics represent sentiment statistics corresponding to the sentiment over a predetermined time period.