Traceability codes on perishable products facilitate the correlation of product data from the origin of a distribution chain to quality assessments of the perishable products made at points along the distribution chain. The product data is initially associated with the code, the product is marked with the code, and then the product is distributed. Receipt of a code after the perishable product enters the distribution chain establishes an elapsed time. Location information submitted with the code can also establish a traversed distance. A quality assessment submitted with the code can be associated with both time and distance. Consumers, for example, may submit codes, provide assessments and locations, and in return access product data linked to the specific products they consider in retail stores, purchase, and use. Inspectors can likewise submit quality assessments from locations earlier in the distribution chain as well as in retail stores.