Invention Grant
- Patent Title: Targeted marketing to on-hold customer
- Patent Title (中): 有针对性的营销对持有客户
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Application No.: US13104345Application Date: 2011-05-10
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Publication No.: US08825520B2Publication Date: 2014-09-02
- Inventor: Russel Robert Heiser, II , Nathan W. Shahan , John F. Relyea
- Applicant: Russel Robert Heiser, II , Nathan W. Shahan , John F. Relyea
- Applicant Address: US OH Tallmadge
- Assignee: Segmint Inc.
- Current Assignee: Segmint Inc.
- Current Assignee Address: US OH Tallmadge
- Agency: Fay Sharpe LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q90/00

Abstract:
Systems and methods are described for delivering targeted content to a customer through a voice response unit (VRU). When the customer calls into the VRU, the customer is prompted to enter identification information. A unique customer identification code (UCIC) associated with the customer is used to look up an anonymized customer profile stored by a third party server. An advertisement identification code (ADIC) associated with the anonymized customer profile is used to identify targeted offers for the customer. The customer is then informed of the targeted offers verbally by the VRU. Optionally, the customer is presented with details of the offer verbally via the VRU. According to another aspect, the customer can select alternate media for delivery of the offer details (e.g., email, text message, etc.).
Public/Granted literature
- US20110270661A1 Targeted marketing to on-hold customer Public/Granted day:2011-11-03
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