Disclosed are methods and systems for redeeming virtual coupons by associating the coupons with a consumer and a payment system associated with the consumer. In some embodiments, the method includes distributing the enabled promotional offers, from one or more source sites, via the electronic contact addresses for the plurality of consumers, such that the promotional offers can be electronically accepted by at least some of the particular consumers with whom they are identified without redeeming the accepted offers. The method further includes electronically receiving a redemption of the promotional offer by means of the consumer's presentment of the associated payment system for purchasing the subject matter of the accepted promotional offer.