A system is disclosed for evaluating communicative acts to determine a social regard score between two communicating entities participating in the communicative act. The two communicating entities collectively define a communication pair. The system includes a patterns database and an etiquette processor. The patterns database stores behavior recognition patterns defining particular redressive behaviors that may be used in the communicative acts and a redress score associated with each one of the particular redressive behaviors. The etiquette processor is in communication with the patterns database and is configured to determine a pairwise regard score for the communicative pair based on ones of the particular redressive behaviors identified in the communicative acts between the two communicating entities of the communicative pair.