Systems and methods are disclosed that provide for automatic management of device content for demonstration applications running on mobile devices such as smart phones. The systems and methods can eliminate or reduce the need for manual process of content management for such demonstration applications. Systems and methods according to the present disclosure can also provide for the following: updating content on a device to include content that demonstrates the device capabilities dynamically; delivering content based on the device demographic to cater the needs of the customers; performing local wipe of content generated by customers at regular intervals automatically; providing easy discovery of the premium device capabilities to the customers; advertising new capabilities delivered to the devices; and, tracking features/applications used by the customers and/or creating a store or device profile.