A method for displaying indicia that is to be printed on a double-sided item on a computer screen. The double-sided item has first and second surfaces. The indicia has at least one print orientation when the indicia is printed on the item's first and second surfaces, and at least one view orientation when the indicia is displayed on the computer screen, which has a vertical orientation. The method includes providing information that characterizes the indicia's print orientation, using the information to compare the print orientation to the vertical orientation; and if, as a result of the comparison, the print orientation does not match the vertical orientation, adjusting the view orientation so the view orientation matches the vertical orientation while maintaining the indicia's print orientation when the indicia is printed on the item.