An image display apparatus includes: a storage section for storing a plurality of content items sorted using categories of a higher level; a display section for displaying either of the content items or the categories; an operating section generating a first operation signal according to a first operation performed with a weak pressing force and a second operation signal according to a second operation performed with a pressing force stronger than that of the first operation; and a control section receiving the input of the first operation signal and the second operation signal and controlling a display image displayed on the display section.