A system to provide personalized promotional content using a broadcast television signal is described. Broadcast television content contains an information band called as ticker band (38) that carries promotional information along with a video signal. This promotional content is captured and stored as several images that correspond to information sets (40). This captured content that is image based is played out in the television optionally with original promotional content, thus providing a personalized promotional information band. This system enables capturing and recalling promotional information reliably for both over the air and terrestrial television broadcasts and works with existing television receivers without needing upgrades to video distribution networks.