A server apparatus used in a system that delivers, to a reception apparatus via a network, a commercial stream of a content prior to a delivery of a main-program stream of the content, the server apparatus including: a reproduction control information storage section to store reproduction control information for the commercial stream, that includes at least first setting information that sets whether to restrict a trick reproduction in the reception apparatus; and a reproduction control information transmission section to extract, in response to a first reproduction control information acquisition request from the reception apparatus, the reproduction control information for the commercial stream from the reproduction control information storage section and transmit the reproduction control information for the commercial stream to the reception apparatus.