Invention Grant
- Patent Title: Communicating primary content streams and secondary content streams including targeted advertising to a remote unit
- Patent Title (中): 将主要内容流和辅助内容流（包括目标广告）传达给远程单元
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Application No.: US10987042Application Date: 2004-11-12
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Publication No.: US08826328B2Publication Date: 2014-09-02
- Inventor: Joel Zdepski
- Applicant: Joel Zdepski
- Applicant Address: US CA San Francisco
- Assignee: OpenTV, Inc.
- Current Assignee: OpenTV, Inc.
- Current Assignee Address: US CA San Francisco
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N7/173 ; H04N7/16 ; H04N21/434 ; H04N21/2343 ; H04N21/45 ; H04N21/258 ; H04N21/44 ; H04N21/81 ; H04N21/234 ; H04N21/2365
Abstract:
The invention relates to a method and system to communicate primary and secondary content streams to at least one remote unit, for example, via a television channel in a targeted television environment. The secondary content stream comprises a plurality of tertiary content streams (e.g., video streams) providing commercials, advertisements or any other content. The tertiary content streams are included in the secondary content stream as a mosaic so that each tertiary content stream is a subset or portion of an active display area or frame provided by the single secondary content stream. In on exemplary embodiment, the method and system provide targeted or specific commercial advertisements to demographically selected audiences.
Public/Granted literature
Information query
