A secure USB flash drive employing digital rights management to implement secure digital media storage such as that provided by encrypted storage utilizing content protection for recordable media (CPRM) or the like. Unlike a secure digital card which provides such protection, it does not need an SD card port which is CPRM enabled, or alternatively a reader adapted for use therewith. The form factor can be that of a standard USB flash drive and a standard USB connector is employed making the device and its use familiar and comfortable to the average consumer.