Layout equipment for locating a plurality of positions at a construction site, and a method of using the layout equipment, contemplate a laser target rod having an elongated rod body and including retroreflective material on the rod body. The retroreflective material extends substantially the entire length of the rod body, and has scale markings visible thereon. A self-leveling laser transmitter at a known position projects a beam of laser light horizontally, and receives laser light reflected from the laser target rod. A remote control device signals the user of the layout equipment when the rod has been placed at a selected one of the plurality of positions. The layout equipment may also be used to determine relative locations in a previously built structure.