Apparatus and method for applying novel horseshoes to the hoof of a horse comprising the steps of, establishing the apex of the hoof wall curve that defines each lateral side of the hoof wall, and applying a horseshoe to the hoof by aligning the longitudinal mid line of each arm of the horseshoe with the respective apex on each lateral side of the hoof wall and aligning the heels of the horseshoe arms with the caudal part of the central sulcus of the hoof's frog.