A spectrophotometer 300, webcam 302 or other instrument measures the color composition and texture of a person's face 400 or other body part. A computer system 301 includes a processor 501 and a non-transitory, non-signal computer readable medium 500 containing machine readable instructions that accept data from a spectrophotometer 300 or like instrument and uses a main executable program 502 and a subroutine 504 for color analysis to derive a mix of color to create a cosmetic product matching or enhancing the color composition and/or texture of the person's face or other body part. Customer skin color may be custom matched on the fly and specifically formulated and created. Or, a database of approximately 22,000 human skin colors may be drawn upon to find a best match for a customer's skin color. A color from the database may then be custom formulated and dispensed.