An information processing apparatus of the present invention selects one language group, then selects one language from the selected language group, and performs OCR processing appropriate for the selected language on characters included in an image. From an obtained OCR processing result, a matching degree indicating a degree of similarity between the recognized characters in the image and the language selected for the OCR processing is calculated. Then, in a case where the matching degree is equal to or smaller than a particular value, a language belonging to a different language group is selected to further perform OCR processing. The efficiency of the OCR processing is improved. The information processing apparatus of the present invention allows improvement in the efficiency of the OCR processing.