Certain aspects of the present disclosure provide techniques and apparatus for using power control in a television white space (TVWS) network. One example method generally includes generating, at a first apparatus, a message for controlling a transmit power of a second apparatus—the message including a first indication of a first transmitter power backoff for the first apparatus and a second indication of a second transmitter power backoff for the second apparatus—and transmitting, to the second apparatus, the message based on the first transmitter power backoff. In this manner, messaging may be used to enable transmit power control of devices in a TVWS network, which may operate in accordance with the IEEE 802.11af standard.