A coiled continuous conductor wire of an implantable medical electrical lead includes a first, electrode length and a second, insulated length, wherein the insulated length of the wire has a radial cross-section defined by a round profile, while the electrode length of the wire has a radial cross-section defined by a flattened profile, a long axis edge of which defines an outer diameter surface of the electrode length. The radial cross-section profile, along the electrode length of wire, is preferably flattened after an entire length of the wire has been coiled.