Automated transport system including at least one automotive vehicle (10) without a driver and one central computer (14), the vehicle being able to go automatically from a departure point to a destination point using signals transmitted by the central computer and following a rail (12) integrated in the pavement. The rail is a rubber strip or equivalent mounted on the pavement having continuous optical characteristics and having chip contactless devices or transponders (20) at regular spacing. Each vehicle is equipped with localization and detection means (18) adapted to identify the strip's optical characteristics in order to follow the strip during its motion and to detect localization signals received from the transponders reacting to the radio frequency signals in order to localize the vehicle.