Invention Grant
- Patent Title: Methods for associating advertisements with content
- Patent Title (中): 将广告与内容相关联的方法
-
Application No.: US12878769Application Date: 2010-09-09
-
Publication No.: US08832104B2Publication Date: 2014-09-09
- Inventor: Ayyappan Sankaran , Jayant Kadambi
- Applicant: Ayyappan Sankaran , Jayant Kadambi
- Applicant Address: US CA Redwood City
- Assignee: Yume, Inc.
- Current Assignee: Yume, Inc.
- Current Assignee Address: US CA Redwood City
- Agency: TIPS Group
- Main IPC: G06F7/02
- IPC: G06F7/02 ; G06F17/30 ; G06Q30/02
Abstract:
The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.
Public/Granted literature
- US20100332323A1 Methods for Associating Advertisements With Content Public/Granted day:2010-12-30
Information query
