The system and method disclosed herein is a dynamic endpoint generator that enables a client device or application to consume business objects. The business objects are dynamic business objects whose definitions can be changed by either adding or removing data or actions without the need to involve technical or development resources to reconfigure or recompile the actual objects. The endpoint generator provides updated endpoint information automatically without the need for manual generation of endpoint or contract data. If a business object is modified or newly added, the endpoint generator is automatically notified and publishes information about the modified or newly added object. The client device that is accessing the business object is notified about the modified or newly added object. Or, an endpoint is generated when a client device requests a business object.